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The Business

The business dreams of, yearns for.
Truly wants, and needs, creativity.
Not knowing it itself, not being the source.
It isn't sure when it sees it.
It fears the risk and so rarely takes the risk.

And why? Are the consequences so great?

So fearing the risk, they do not take the risk.

Instead, they follow each other like sheep.
They overwhelm us with formula and copycat productions.
And where they mistakenly grasp upon a creative force.
They muck it up, with a shoehorn and another formula.
12 minutes of this, x for y, followed by z.
Plus, toss the ending that sold the idea for.

Plastic, implausible, whoowie, that coins the word.